Think and Grow Rich by Napoleon Hill
Chapter 1 - Introduction, Page 2
After I had described to Mr. Darby the power unwittingly used by the little colored child, he
quickly retraced his thirty years of experience as a life insurance salesman, and frankly acknowledged
that his success in that field was due, in no small degree, to the lesson he had learned from the child.
Mr. Darby pointed out: "Every time a prospect tried to bow me out, without buying, I saw that child
standing there in the old mill, her big eyes glaring in defiance, and I said to myself, 'I've gotta make
this sale. ' The better portion of all sales I have made, were made after people had said 'NO'."
He recalled, too, his mistake in having stopped only three feet from gold, "but," he said, "that
experience was a blessing in disguise. It taught me to
keep on keeping on, no matter how hard the going
may be, a lesson I needed to learn before I could succeed in anything."
This story of Mr. Darby and his uncle, the colored child and the gold mine, doubtless will be read by
hundreds of men who make their living by selling life insurance, and to all of these, the author wishes to
offer the suggestion that Darby owes to these two experiences his ability to sell more than a million
dollars of life insurance every year.
Life is strange, and often imponderable! Both the successes and the failures have their roots in simple
experiences. Mr. Darby's experiences were commonplace and simple enough, yet they held the answer to his
destiny in life, therefore they were as important (to him) as life itself. He profited by these two
dramatic experiences, because
he analyzed them, and found the lesson they taught. But what of the man who
has neither the time, nor the inclination to study failure in search of knowledge that may lead to
success? Where, and how is he to learn the art of converting defeat into stepping stones to opportunity?
In answer to these questions, this book was written. The answer called for a description of thirteen
principles, but remember, as you read, the answer you may be seeking, to the questions which have caused
you to ponder over the strangeness of life, may be found in
your own mind, through some idea, plan, or
purpose which may spring into your mind as you read.
One sound idea is all that one needs to achieve success. The principles described in this book,
contain the best, and the most practical of all that is known, concerning ways and means of creating
useful ideas.
Before we go any further in our approach to the description of these principles, we believe you are
entitled to receive this important suggestion…. WHEN RICHES BEGIN TO COME THEY COME SO QUICKLY, IN SUCH
GREAT ABUNDANCE, THAT ONE WONDERS WHERE THEY HAVE BEEN HIDING DURING ALL THOSE LEAN YEARS. This is an
astounding statement, and all the more so, when we take into consideration the popular belief, that
riches come only to those who work hard and long.
When you begin to THINK AND GROW RICH, you will observe that riches begin with a state of mind, with
definiteness of purpose, with little or no hard work. You, and every other person, ought to be interested
in knowing how to acquire that state of mind which will attract riches. I spent twenty-five years in
research, analyzing more than 25,000 people, because I, too, wanted to know "how wealthy men become that way".
Without that research, this book could not have been written.
Here take notice of a very significant truth, viz: The business depression started in 1929, and
continued on to an all time record of destruction, until sometime after President Roosevelt entered
office. Then the depression began to fade into nothingness. Just as an electrician in a theatre
raises the lights so gradually that darkness is transmuted into light before you realize it, so did
the spell of fear in the minds of the people gradually fade away and become faith.
Observe very closely, as soon as you master the principles of this philosophy, and begin to follow
the instructions for applying those principles, your financial status will begin to improve, and
everything you touch will begin to transmute itself into an asset for your benefit. Impossible? Not at all!
One of the main weaknesses of mankind is the average man's familiarity with the word "impossible." He
knows all the rules which will NOT work. He knows all the things which CANNOT be done. This book was
written for those who seek the rules which have made others successful,
and are willing to
stake everything on those rules.
A great many years ago I purchased a fine dictionary. The first thing I did with it was to turn to the word
"impossible," and neatly clip it out of the book. That would not be an unwise thing for you to do.
Success comes to those who become SUCCESS CONSCIOUS.
Failure comes to those who indifferently allow themselves to become FAILURE CONSCIOUS.
The object of this book is to help all who seek it, to learn the art of changing their minds from FAILURE
CONSCIOUSNESS to SUCCESS CONSCIOUSNESS.
Another weakness found in altogether too many people, is the habit of measuring everything, and everyone,
by
their own impressions and beliefs. Some who will read this, will believe that no one can
THINK AND GROW RICH. They cannot think in terms of riches, because their thought habits have been steeped in
poverty, want, misery, failure, and defeat.
These unfortunate people remind me of a prominent Chinese, who came to America to be educated in
American ways. He attended the University of Chicago. One day President Harper met this young Oriental on
the campus, stopped to chat with him for a few minutes, and asked what had impressed him as being
the most noticeable characteristic of the American people.
"Why," the Chinaman exclaimed, "the queer slant of your eyes. Your eyes are off slant!"
What do we say about the Chinese?
We refuse to believe that which we do not understand. We foolishly believe that our own limitations are the
proper measure of limitations. Sure, the other fellow's eyes are "off slant," BECAUSE THEY ARE NOT
THE SAME AS OUR OWN.
Millions of people look at the achievements of Henry Ford, after he has arrived, and envy him, because of
his good fortune, or luck, or genius, or whatever it is that they credit for Ford's fortune. Perhaps one
person in every hundred thousand knows the secret of Ford's success, and those who do know are too modest,
or too reluctant, to speak of it,
because of its simplicity. A single transaction will illustrate the
"secret" perfectly.
A few years back, Ford decided to produce his now famous V-8 motor. He chose to build an engine with
the entire eight cylinders cast in one block, and instructed his engineers to produce a design for the
engine. The design was placed on paper, but the engineers agreed, to a man, that it was simply
impossible to cast an eight-cylinder gas engine block in one piece.
Ford said, "Produce it anyway."
"But," they replied, "it's impossible!"
"Go ahead," Ford commanded, "and stay on the job until you succeed no matter how much time is required."
The engineers went ahead. There was nothing else for
them to do, if they were to remain on the Ford staff.
Six months went by, nothing happened. Another six
months passed, and still nothing happened. The
engineers tried every conceivable plan to carry out
the orders, but the thing seemed out of the question; "
impossible!"
At the end of the year Ford checked with his
engineers, and again they informed him they had found
no way to carry out his orders.
"Go right ahead," said Ford, "I want it, and I'll have it."
They went ahead, and then, as if by a stroke of magic, the secret was discovered.
The Ford DETERMINATION had won once more!
This story may not be described with minute accuracy, but the sum and substance of it is correct. Deduce
from it, you who wish to THINK AND GROW RICH, the secret of the Ford millions, if you can. You'll not
have to look very far.
Henry Ford is a success, because he understands, and
applies the principles of success. One of these is
DESIRE: knowing what one wants. Remember this Ford story as you read, and pick out the lines in which
the secret of his stupendous achievement have been described. If you can do this, if you can lay your
finger on the particular group of principles which made Henry Ford rich, you can equal his achievements
in almost any calling for which you are suited.
YOU ARE "THE MASTER OF YOUR FATE, THE CAPTAIN OF YOUR SOUL," BECAUSE…
When Henley wrote the prophetic lines, "I am the Master of my Fate, I am the Captain of my Soul," he
should have informed us that we are the Masters of our Fate, the Captains of our Souls, because we have
the power to control our thoughts.
He should have told us that the ether in which this little earth floats, in which we move and have our
being, is a form of energy moving at an inconceivably high rate of vibration, and that the ether is filled
with a form of universal power which ADAPTS itself to the nature of the thoughts we hold in our minds; and
INFLUENCES us, in natural ways, to transmute our thoughts into their physical equivalent.
If the poet had told us of this great truth, we would know WHY IT IS that we are the Masters of our Fate,
the Captains of our Souls. He should have told us, with great emphasis, that this power makes no attempt
to discriminate between destructive thoughts and constructive thoughts, that it will urge us to
translate into physical reality thoughts of poverty, just as quickly as it will influence us to act upon
thoughts of riches.
He should have told us, too, that our brains become magnetized with the dominating thoughts which we hold
in our minds, and, by means with which no man is familiar, these "magnets" attract to us the forces,
the people, the circumstances of life which harmonize with the nature of our
dominating thoughts.
He should have told us, that before we can accumulate riches in great abundance, we must magnetize our
minds with intense DESIRE for riches, that we must become "money conscious until the DESIRE for money
drives us to create definite plans for acquiring it.
But, being a poet, and not a philosopher, Henley contented himself by stating a great truth in poetic
form, leaving those who followed him to interpret the philosophical meaning of his lines.
Little by little, the truth has unfolded itself, until it now appears certain that the principles
described in this book, hold the secret of mastery over our economic fate.
We are now ready to examine the first of these principles. Maintain a spirit of open-mindedness, and
remember as you read, they are the invention of no one man. The principles were gathered from the life
experiences of more than 500 men who actually accumulated riches in huge amounts; men who began in
poverty, with but little education, without influence. The principles worked for these men. You
can put them to work for your own enduring benefit.
You will find it easy, not hard, to do.
Before you read the next chapter, I want you to know that it conveys factual information which might
easily change your entire financial destiny, as it has so definitely brought changes of stupendous
proportions to two people described.
I want you to know, also, that the relationship between these two men and myself, is such that I
could have taken no liberties with the facts, even if I had wished to do so. One of them has been my
closest personal friend for almost twenty-five years, the other is my own son. The unusual success of these
two men, success which they generously accredit to the principle described in the next chapter, more
than justifies this personal reference as a means of emphasizing the far-flung power of this principle.
Almost fifteen years ago, I delivered the Commencement Address at Salem College, Salem, West
Virginia. I emphasized the principle described in the next chapter, with so much intensity that one of the
members of the graduating class definitely appropriated it, and made it a part of his own
philosophy. The young man is now a Member of Congress, and an important factor in the present
administration. Just before this book went to the publisher, he wrote me a letter in which he so
clearly stated his opinion of the principle outlined in the next chapter, that I have chosen to publish
his letter as an introduction to that chapter.
It gives you an idea of the rewards to come.
My dear Napoleon:
My service as a Member of Congress having given me an insight into the problems of men and women, I am
writing to offer a suggestion which may become helpful to thousands of worthy people.
With apologies, I must state that the suggestion, if acted upon, will mean several years of labor and
responsibility for you, but I am enheartened to make the suggestion, because I know your great love for
rendering useful service.
In 1922, you delivered the Commencement address at Salem College, when I was a member' of the graduating
class. In that address, you planted in my mind an idea which has been responsible for the opportunity I
now have to serve the people of my State, and will be responsible, in a very large measure, for whatever
success I may have in the future.
The suggestion I have in mind is, that you put into a book the sum and substance of the address you
delivered at Salem College, and in that way give the people of America an opportunity to profit by your
many years of experience and association with the men who, by their greatness, have made America the
richest nation on earth.
I recall, as though it were yesterday, the marvelous description you gave of the method by which Henry
Ford, with but little schooling, without a dollar, with no influential friends, rose to great heights. I
made up my mind then, even before you had finished your speech, that I would make a place for myself, no
matter how many difficulties I had to surmount.
Thousands of young people will finish their schooling this year, and within the next few years.
Every one of them will be seeking just such a message of practical encouragement as the one I received from
you. They will want to know where to turn, what to do, to get started in life. You can tell them,
because you have helped to solve the problems of so many, many people.
If there is any possible way that you can afford to render so great a service, may I offer the suggestion
that you include with every book, one of your Personal Analysis Charts, in order that the purchaser
of the book may have the benefit of a complete selfinventory, indicating, as you indicated to me years
ago, exactly what is standing in the way of success.
Such a service as this, providing the readers of your book with a complete, unbiased picture of their
faults and their virtues, would mean to them the difference between success and failure. The service
would be priceless.
Millions of people are now facing the problem of staging a comeback, because of the depression, and I
speak from personal experience when I say, I know these earnest people would welcome the opportunity to
tell you their problems, and to receive your suggestions for the solution.
You know the problems of those who face the necessity of beginning all over again. There are
thousands of people in America today who would like to know how they can convert ideas into money, people
who must start at scratch, without finances, and recoup their losses. If anyone can help them, you can.
If you publish the book, I would like to own the first copy that comes from the press, personally autographed by you.
With best wishes, believe me,
Cordially yours,
Jennings Randolph
Next page - Chapter 2